A new entry in this market, Public Relations Campaigns and Techniques projects the role of PR into the 21st Century with a focus on the use of technology, current trends, and the globalization of the PR function. This text blends theoretical and practical PR approaches into the development of a wide array of campaigns -- issue, product, information, crisis, and special events (...(展开全部)

A new entry in this market, Public Relations Campaigns and Techniques projects the role of PR into the 21st Century with a focus on the use of technology, current trends, and the globalization of the PR function. This text blends theoretical and practical PR approaches into the development of a wide array of campaigns -- issue, product, information, crisis, and special events (...(展开全部)

尼古拉斯·亨利（Nicholas Henry）是一位著名的公共行政学家，专长于公共政策分析与公共管理研究。他先后在美国印第安纳大学布卢明顿校区（Indiana University, Bloomington）获得公共管理硕士（MPA）和哲学博士学位。亨利教授著书十余本，发表论文几十篇，其论文获得过《美国公共行政评论》颁发的埃德文·O·斯坦恩（Edwin O.Stene）奖。他曾就职于美国印第安纳州立大学、新墨西哥大学、佐治亚大学以及亚利桑那州立大学。他所领导的佐治亚南部大学曾被CNN专题报道为美国高等教育的一颗新星，而他本人也步入了佐治亚洲100位当代最有影响人物的行列。

This straightforward and practical guide outlines a strategic approach to public involvement in government decision making. Prepares public managers for the difficult task of involving citizens more fully in the affairs of government while maintaining effectiveness and efficiency. Written in easy-to-understand terms, Public Participation in Public Decisions presents the Effecti...(展开全部)

Written by one of the most influential men of his time and one of the greatest journalists in history, this seminal work of political science presents an incisive examination of democratic theory, the role of citizens in a democracy, and the impact of the media in shaping thoughts and actions.

Public opinion - is it a simple aggregation of individual views, or is it some kind of collective-level, emergent product of debate? What is the role of public opinion in popular government? How do the mass media shape public opinion or link it with governmental decision-making? This book explores such questions by tracing the historical development and application of the conce...(展开全部)

丹尼斯·C.缪勒，维也纳大学经济学教授，以前多年从教于马里兰大学

Written by one of the most influential men of his time and one of the greatest journalists in history, this seminal work of political science presents an incisive examination of democratic theory, the role of citizens in a democracy, and the impact of the media in shaping thoughts and actions.